Basic Marketing series part 2 (Types of marketing)

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Marketing is basically classified into 2 types: 1. Direct marketing 2.Indirect marketing. Direct marketing is the strategy of marketing goods and services directly to the customer such as contacting him via email, social media ,message and phone call .Marketing done through email is called email marketing and Marketing done through phone call is called Telemarketing. Database marketing is done by sending message about new products and services to the customer database.

Indirect marketing is the strategy of marketing goods and services indirectly. Advertisements done by the celebrities are the example of indirect marketing. Simply, the celebrities are promoting the products indirectly.Indirect marketing is taking place almost everywhere in the internet. When you search for best medicine, best school or best coaching center in internet, many blogs ,websites promote something indirectly.

Alliance marketing: Two or more companies join hands in order to promote a specific product.

Affinity marketing: Two companies with similar interest works together for the mutual gain and for the betterment of the customers of both the company. This type of work promotes the product among the loyal customers of both the company.

Digital marketing: It is the marketing strategy which uses latest digital technology such as advertising in television, radio, ,smart phone etc .Internet marketing is the vital tool of digital marketing. It uses websites, social media,blog,forums for promoting goods and services.

Behavioral Marketing: It is the extremely targeted marketing strategy.Internet marketing company such as Google ad words is using advanced data mining software. What is data mining? It is the process of extracting useful information such as behavior and interest of the user by extracting data from cookies and browsing history. Hence data mining is the advanced tool which can be used to target goods and services to only the person who needs them.

Buzz Marketing: It is the strategy of promoting goods by creating buzz. Last year SpiceJet created Buzz by announcing air rate fare at Rs.1 .As a result of this buzz, 2.2 lakhs of tickets were sold within a day.

Brand Marketing: It is the process of getting more loyal customers and getting trust over the brand quality and service.Some brands such as BMW,Audi don’t need marketing since the brand them-self markets their products.It may take lot of time for company to do this type of marketing but this marketing is found to be most efficient.

Bench Marketing: It is the marketing strategy in which the company promotes the product by comparing it to the competitor product.

Freebie Marketing or Razor and Blade Business model:It is the marketing strategy in which the products are given to customers at very low rate or for free in order to improve the brand awareness.

Personalized or customized marketing: Many top companies gives lot of importance to customer’s changing taste. They offer customized goods and services to meet the taste of every customer.  Customized cars,bikes are more common this days. So it is the marketing strategy in which goods and services are on par with the customer’s interest.

Diversity Marketing:It is the marketing strategy in which more choices are given to customers in order to satisfy every customer. Less choice or no choice will result in the customer dissatisfaction.

Internal Marketing: It is the marketing strategy in which vision and mission statements are explained clearly to every employee of the company, Hence it is termed as internal marketing. While external marketing promotes goods and service of the company to other people.

Guerrilla marketing: It is the marketing strategy in which goods and services are promoted with different method. Guerrilla marketing is usually low cost tactic and it is done to attract more people.It is similar to buzz marketing. Viral videos about a company may promote their products quickly and cheaply.

Viral Marketing:It is the marketing strategy in which goods are services are promoted by creating buzz in the social media and video sharing sites.

Drip Marketing:It is the marketing strategy in which messages about  goods and services are sent to customers regularly. In addition to sending messages ,Companies also posts messages regularly in social media and on blogs to increase brand awareness.

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